Sleepmaxxing: The Latest TikTok Trend Transforming Sleep Habits

The “sleepmaxxing” trend, aimed at maximizing the amount and quality of sleep, has taken social media by storm. Particularly popular among Gen Z, nearly a quarter of this demographic has embraced the trend, according to a survey by the American Academy of Sleep Medicine (AASM). In an era where health priorities have shifted significantly, especially since the pandemic, sleep has become a focal point for many. This trend reflects a broader societal shift towards wellness, as Americans increasingly turn to platforms like TikTok for advice on improving their sleep habits.

The rise of sleepmaxxing highlights several key strategies and concerns in the pursuit of better sleep. Dr. Jade Wu, a sleep medicine psychologist, warns against spending excessive awake time in bed as it can diminish sleep quality. Instead, she advises engaging in activities like yoga or reading a book to promote relaxation without compromising sleep. Furthermore, Dr. Anne Marie Morse from the AASM recommends a consistent sleep schedule, emphasizing the importance of going to bed and waking up at the same time each day. Such practices help regulate the body’s internal clock, making natural sleep patterns easier to maintain.

“People are increasingly recognizing how essential sleep is for overall health and well-being,” – Raj Dasgupta, MD

Social media has played a pivotal role in spreading various sleep practices, with 37% of Americans having tried at least one trending method this year. Despite its popularity, certain aspects of sleepmaxxing remain controversial. For instance, mouth-taping is touted as a solution for snoring, yet lacks sufficient evidence to support its efficacy. Similarly, the “sleepy girl mocktail,” a concoction involving tart cherry juice and magnesium powder, has gained attention but remains scientifically unverified.

“Several factors are driving the trend, including social media,” – Noah Kass, LCSW

Experts caution against commercializing sleep as just another product. Dr. Carleara Weiss expresses concern over this trend, urging individuals to prioritize natural sleep strategies over gimmicks. Meanwhile, Dr. Anne Marie Morse advocates for creating a relaxing bedtime routine by ensuring a quiet environment, maintaining a comfortable room temperature, and minimizing bright light exposure in the evenings.

“Commercializing sleep as a product is concerning,” – Carleara Weiss, PhD

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